J2 Geospatial Intelligence Services

J2 is a commercial enterprise, it exists to reinvest profits back into DRA, so DRA can better support its disaster relief operations and volunteer programs. Recently, an opportunity arose to extend DRA’s Microsoft Dynamics 365 platform into J2’s own operations to support its sales and marketing teams. This would give J2 immediate access to a rich, trusted network of contacts and engagement history, accelerating its sales efforts without duplicating data or compromising system integrity. 

Tej explains the background to the project: “In 2023, we completed the implementation of Disaster Relief Australia’s Microsoft Dynamics 365 CRM Platform. This was a complex project that enabled DRA to coordinate resources, volunteers, and relief efforts much more effectively.  

“During that project, we identified opportunities to connect DRA’s Dynamics 365 CRM platform into J2 Geospatial Intelligence Services. So, when the timing was right to extend the platform, we had already done the groundwork.”  

Extending the DRA Dynamics Platform, the Turbineers creates an engine-room for growth. 

Markus Bucy is Executive General Manager at J2. He was a co-founder of DRA but has recently been focusing on transitioning DRA’s veteran-led disaster intelligence capabilities into commercial geospatial services.   

Under his leadership, the J2 team have been taking different capabilities already developed and honed by DRA – including Hazard Analysis, Consultancy, and Training – and evolving these into commercial services and solutions for the benefit of organisations across Australia.  

“In order to connect, engage and build relationships with prospect organisations, we needed to extend the capabilities of DRA’s Dynamics 365 CRM platform so it could be leveraged to support the sales and marketing activities essential for J2’s commercial success,” explains Markus. 

“Fortunately for us, Tej and the Turbineers team had already identified opportunities to connect us into DRA’s Dynamics 365 CRM platform, so rolling out this platform extension was completed without a hitch.”   

Let’s take a deeper look into the technology at play

Dynamics 365 Sales is a core module within the broader Microsoft Dynamics 365 Customer Relationship Management (CRM) platform. It focuses specifically on managing and optimising the sales lifecycle, from lead generation to opportunity management, quoting, closing deals, and post-sale follow-up. 

By connecting J2’s Dynamics 365 Sales module into DRA’s Dynamics 365 CRM platform, J2 has created a common data model that’s built on DRA’s Dataverse. And by sharing the same Microsoft Dataverse tenant, J2 inherits every contact, account and past-mission touchpoint already captured by Disaster Relief Australia. 

This enables J2’s growth team to search, filter and segment data currently sitting inside Dynamics 365 Sales without exporting spreadsheets. This gives them an instant, GDPR-compliant “warm” prospect pool across government, utilities, infrastructure and environmental NFPs. 

AI and automation tools like Microsoft Copilot, predictive scoring, and workflow automation will help the sales teams prioritise leads, personalise outreach, and automate routine tasks. And deep integration with Microsoft Teams, Outlook, and SharePoint will ensure sales data flows across communication and collaboration tools. 

“Our sales teams now have a 360° view of DRA’s clients, enabling them to connect and engage with organisations who would benefit from J2’s geospatial intelligence services,” explains Markus.  

“This simple integration of the Microsoft Dynamics 365 Sales module gives us a powerful, integrated system to drive revenue-making opportunities for the group, while remaining part of a unified CRM platform that supports the entire customer journey.” 

This project is part of a broader initiative at Turbineers: To help NFPs realise their potential

Enabling organisations like DRA and J2 to work more collaboratively and tap into the latent potential that lays within their existing technology is a specialty of Tej and the Turbineers team.  

“With this project we’ve been able to show how we can help not-for-profit organisations, like DRA, to grow their revenue networks,” explains Tej. “By assisting in the spin up of J2 as a revenue making entity, we’re further supporting DRA in its goal of rapidly responding to disasters, rebuilding communities, and strengthening national resilience through service.” 

By directly connecting J2’s Dynamics 365 Sales module into DRA’s CRM the Turbineers have extended its functionality, while still respecting data privacy and Governance. This enables J2 to access valuable contact and engagement data for sales purposes, without modifying core records or disrupting operational integrity across the shared ecosystem. 

Markus explains: “The integration enables J2 to view, but not edit, DRA’s contact records, providing valuable visibility for lead nurturing and pipeline development without compromising data integrity.  

“While the sales team is currently in the learning phase, the module offers powerful capabilities through a highly configurable portal. As we build confidence in the system, the focus will be on enabling effective collaboration and information-sharing between the two entities, ensuring commercial growth efforts remain closely aligned with DRA’s mission and operational ecosystem,” says Markus. 

As Markus and his team learns more about the system and understands its potential, Tej and the team will be on hand to continually update and optimise the tech.  

“The great thing about working with Tej, is he’s always on the lookout for new opportunities to create technology solutions that allow us to leverage our technology investments in new ways,” says Markus. 

“My primary goal continues to be to deepen the interoperability between J2 and Disaster Relief Australia. There are so many untapped opportunities for efficiency, collaboration, and insight within Microsoft Dynamics. We’re continuing to evolve how we use the platform, and while I don’t know exactly what the end state looks like, right now, working with Tej the Turbineers I see enormous potential growing over time and I have complete confidence he’ll help us unlock its true potential.”